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Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing

USA Real Estate News-RISMedia - Fri, 2026-04-10 08:06

Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy. The new companies appear to be mostly large regional brokerages, including…

The post Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing appeared first on RISMedia.

From Warped Tour to home tours: Meet the musicians who found their second stage in real estate

USA Real Estate News-Inman - Fri, 2026-04-10 03:45
For many touring musicians, the transition into a second career in real estate isn't as surprising as it sounds.

How to stockpile pre-listings in a market that feels unpredictable

USA Real Estate News-Inman - Fri, 2026-04-10 03:00
Having real conversations and really listening is your best shot at being there when life changes force a sale and relocation, Chris Drayer writes.

Forget scripts. Authenticity drives real estate marketing results

USA Real Estate News-Inman - Thu, 2026-04-09 16:01
Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents' most valuable marketing asset.
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